5-Minute Message: Preparedness Goals: Be SMART & Audacious!
When setting 2010 preparedness goals, it’s great to follow the SMART goal model: Specific, Measurable, Accountable, Realistic, Time-bound. But for emergency preparedness — a topic that is met with some resistance — it’s even more important to have a BHAG (pronounced “BEE-hag”) – a Big Hairy Audacious Goal. Popularized in the best-selling book by Jim Collins and Jerry Porras, Built to Last: Successful Habits of Visionary Companies, a BHAG is both clear and compelling; it’s “an audacious 10-to-30-year goal to progress towards an envisioned future.”
With feedback from your team and community, create and share a positive uplifting, big picture BHAG. Ideally, all of your related SMART goals, milestones, projects, and objectives should clearly and directly help fulfill this larger, more empowering goal. Tip: Even a draft or “straw man” BHAG can help!
CARD’s BHAG: Have EVERY nonprofit prepared to prosper!
