FEMA Recognizes CARD

AMJ FEMA Article 

Check out CARD Executive Director Ana-Marie Jones' interview in a recent FEMA publication!

Toward More Resilient Futures: Putting Foresight Into Practice



Fear-free preparedness

for Alameda County and beyond


More about CARD

More about CARD

The 1989 Loma Prieta earthquake demonstrated what is now familiar: that despite great effort and  billions of dollars invested, traditional disaster response agencies  — FEMA, American Red Cross, Offices of Emergency Services, Department of Homeland Security, etc. — simply cannot address all of the emergency preparedness, planning, and response needs of our increasingly diverse society.

In the aftermath of that earthquake, nonprofits and community agencies across the Bay Area came together to address the preparedness, response, and recovery needs of their consumers and other vulnerable residents. Together, they formed CARD – Collaborating Agencies Responding to Disasters.

CARD is a direct service provider to, and champion for, the agencies that make up the safety net of our community.

We seek to complement traditional disaster response agencies and provide intermediary services so that local government partners can best leverage their resources in fulfillment of their mandates to address whole community inclusion.

We do this by creating accessible programs and services designed for those whose missions, monies, and mindsets are not driven by disaster services objectives.  CARD’s curriculum, materials, and training style were carefully developed:

  • in partnership with local agencies to ensure it is practical
  • with research from the fields of adult learning, facilitation, advertising and marketing, consumer behavior, disaster psychology, and other disciplines
  • with current technology, events, and trends in mind.


We help local nonprofits and local government agencies to partner more successfully.

CARD’s services are designed to provide immediate benefit to agencies, while also building their capacity to continue serving in times of crisis and afterwards. With a growing realization that many communities cannot be reached by traditional methods, several government agencies work with CARD to help build their capacity to serve diverse communities in appropriate and sustainable ways.

Seniors, children, people with disabilities, people who are homeless, Limited English Proficiency (LEP) residents, medically fragile individuals, low-income families, and many others depend on their trained and trusted local service providers to survive – before, during, and after a disaster.  Trained, committed, and united local agencies are the best support available for people with special needs in times of disaster. CARD helps local nonprofits and service providers harness their unique ability to reach, serve, and empower their consumers. When they leverage their trust, specialized knowledge, indigenous wisdom, cultural competence, and day-to-day access to vulnerable people, nonprofits are critical partners in building economic and social resilience.

CARD offers a fear-free, empowerment-based curriculum.

Our philosophy is Prepare to Prosper! It is designed to address the cultural, social and financial needs, and learning styles of community agencies. CARD programs reflect, respect, and support the realities of our service sector.

CARD works to include all people in preparedness, planning and disaster response.

We envision a world in which all people, all communities, and all businesses embrace the new face of preparedness as a fun, empowering, sustainable pursuit.