This coming year, communities across America will be bombarded with many different preparedness messages. The majority of these messages are intentionally generic, so that they can be shared nationwide. Most people, however, are much more likely to resonate with, and take action on, a more personalized and specific message delivered by a trusted messenger. Choose a preparedness action that you can passionately champion in your community throughout 2010. Make sure it’s something you have actually done and currently maintain, so that your conviction is real, your words honest, and you have actual success stories to share.
Remember: Everyone can do something that will leave them feeling safer, more confident and more prepared. Everyone. For an example, see how CARD staffer Maryanne Tracy-Baker walks the world with safety stashed in her crutches and champions this message everywhere. See “What’s Up Your Crutch?” on YouTube!
