Preparedness educators often seek to inform their audiences about specific hazards and threats, paying extra attention to the most likely threats for a particular geographic area. News outlets also put out large blocks of information. Educators then provide standardized information on what they think the audience “should do” to address the threats. For motivated audiences it’s often not a lack of information, it’s a lack of implementation.
Review your preparedness offerings with an eye toward easy-to-implement solutions. Create a list of the “low-hanging fruit” – safety/preparedness tasks that virtually any group CAN DO quickly and will leave them with a sense of meaningful accomplishment. Help your audiences to answer the simple questions: “What can I do today?”, “What can I do this week?”, and “What can I do this month?”
Tip: Share STAT messages – it’s a simple thing you CAN DO to help your colleagues and community members get prepared!
