Honor Your Values
On January 29, 1856, Queen Victoria introduced the Victoria Cross, to recognize acts of valor by the military during the Crimean War. The medal is Britain’s highest award for valor, and is always presented by the monarch. We reward and praise what we value, and in so doing, encourage more of that behavior. But while professionals bravely responding to great crises are almost always recognized, most acts of preparation and mitigation go unheralded despite their vital importance. Ironically, there would be much less need for heroic response in disasters if we were truly prepared. Create mechanisms — certificates, medals, plaques, events, awards, etc., — to honor and recognize the people who prepare your agency for emergencies. See the heroics embedded in preparation and mitigation.


