What the heck is a hashtag (like #OpIndy) and why are they so AWESOME?
If you’ve been reading our posts, you know that we are asking all nonprofit agencies in Alameda County to flex their social media muscles by posting a simple status update on Tuesday, May 24th, between 8am – 1pm. This is part of the disaster exercise sponsored by the Alameda County Public Health Department. We ask for everyone to include the hashtags #OpIndy (for Operation Independence) and #ACPHD (for Alameda County Public Health Department–the exercise’s coordinator and outreach sponsor) and the link to CARD is @CARDcanhelp.
Essentially, the hashtag — the # symbol followed by a word or phrase — is like a giant flag waving on behalf of a specific topic or category. By clicking on #OpIndy, CARD (or anyone) can see how many Twitter or Facebook users posted or retweeted the message you sent with the #OpIndy flag in it. Without the # symbol, OpIndy would get lost in the all the words.
Try it for yourself: Go to Twitter and search for #humor or #joke and you’ll see that hashtags are an awesome way to tag and label your messages. Nonprofits are free to call CARD for support on how to use social media for fast, fun, and easy emergency/disaster preparedness. If you are part of a nonprofit in Alameda County, please post the following message anytime on Tuesday, May 24th, between 8am-1pm. You can feel free to change the message, but please leave the hashtags!
“Please reply to this message! We’re testing our ability to reach out before
during & after disasters. #OpIndy #ACPHD @CARDcanhelp”
Thanks for doing your part!


