5-Minute Message: This Week: Attainable vs. Sustainable
Facing budget cutbacks and staff reductions, savvy preparedness promoters are seeing the true wisdom of embracing long-term sustainable preparedness results, rather than short-term attainable preparedness projects. For example, it seems like a good idea to have hundreds of people attend a big public preparedness event (they’re short-term, attainable), but it’s exponentially more helpful to empower fewer people to take on specific efforts targeting particular communities of interest. It’s more feasible to focus on a handful of motivated partners than hundreds of fleetingly-curious members of the public.
Review your current preparedness offerings through the attainable vs. sustainable lens. Voluntarily cut or revamp any preparedness efforts that take up your time and resources without providing proper returns on your preparedness investments. Choose sustainable over attainable: You’ll make your preparedness programs more resilient and less vulnerable to funding cuts!
