Posts tagged response

5-Minute Message: Lucky You

As St. Patrick’s Day approaches, we often hear the phrase “the luck o’ the Irish”, and images of ‘”lucky shamrocks” abound. Many people think of luck as something that is stumbled upon accidentally, like a pot of gold, but others align with the popular saying “Luck is simply Preparation meeting Opportunity.”  For this St. Patrick’s Day, cultivate your luck with a little preparedness and a dash of optimism. Do any of the following to feel confident before an emergency:

• Carry a whistle, flashlight, programmed cell phone, CUE card
• Choose comfortable shoes
• Review in your head some helpful response tips, such as the proper way to use a fire extinguisher: P.A.S.S. (Pull, Aim, Squeeze, Sweep).

If you do experience an emergency, some people will say how “lucky you were”, others will recognize it as simply being prepared to prosper!

Exxon Valdez — The Environmental and PR Disaster

On March 24th, 1989, the Exxon Valdez oil tanker hit Bligh Reef in Prince William Sound, Alaska, spilling 11 million gallons of crude oil. It devastated the local ecosystem and became one of the largest environmental disasters in US history. The eco-disaster lives on, as does the PR nightmare for Exxon — experts still use the company’s response to illustrate what not to do: disregard your own response plans; appear arrogant by ignoring local advocacy groups; fail to engage the media. Add media training to your disaster planning curriculum; either professional training or using case studies to learn from others’ successes and failures. Particularly if your agency is viewed as being at fault for something, your disaster communications can either fuel the flames of pain, anger and distrust, or it can facilitate hope and healing.

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