Posts tagged social media

50% Off — San Francisco Interactive Media Summit (SF-IM)

San Francisco Interactive Media Summit (SF-IM) at USF: Interactive Media for Public Purposes in Journalism, Government and Public Relations

Saturday, March 05, 2011 from 8:30 AM – 5:30 PM (PT),,San Francisco, CA

SF-IM is featuring a diverse array of presenters, including:

  • Susan Piper, who will share her thoughts on creating a communications infrastructure for the City of Oakland incorporating social media.
  • Kwan Booth who will talk about how Oakland Local website uses social media to make journalism more of a two-way dialogue.
  • Ana-Marie Jones, who will share her organization, CARD, uses social media as it trains and supports nonprofits in an empowered approach to disaster preparedness, response and recovery activities.
  • Jonathan Bernstein of “Not In Our Schools,” a peer-to-peer learning program that uses social media to provide students and teachers with real tools to counter hate and create respectful environments on their campuses.”

Get 50% off the Regular Registration price by using the discount code “fop” (short for Friend of Presenter) when registering at:

http://sf-im.eventbrite.com/

CESA2010 Annual Conference: Emergency Management—The Next Generation

The next generation of emergency managers faces unprecedented opportunities and challenges. The 2010 CESA Conference is designed to help participants fully embrace these opportunities and succeed in the face of our challenges. This dynamic gathering includes representatives from government agencies, utilities, academic institutions, and businesses of all types, nonprofits and faith agencies, as well as media, funders and elected officials.

Together, we are the leaders and practitioners in Preparedness, Response, Recovery, Mitigation, and Protection in California; we’re seasoned professionals, total novices and world class experts; and we are part-time, full-time, paid staff and volunteer — yet we share common goals. Please join us!

The 2010 CESA Conference and Training will help you:

• Cultivate effective relationships, liaisons and partnerships

• Find innovative solutions to today’s emergency management challenges

• Get top-rated professional training on emerging technologies and best practices

• Learn how Social Media can help you to do so much more, with so much less

• Find true balance, avoid the burnout, and discover your brilliance!

Register Your Organization for the CESA Facebook Post

Not a member of Facebook?  Register your organization! You’ll have a new way to connect with the public or volunteers and be able to update it from anywhere in the world!  The only requirements to register are a First Name & Last Name (such as “Cupertino OES” for first name and “Cupertino” for last name);  an email address (this is also a great time to create an organization gmail account as a backup); and a birthdate (how about the day your organization was founded?).  Now you can connect to CESA2010 and still keep personal information intact! Head over to www.facebook.com to get started.

5 Reasons to Attend CESA2010 In Monterey!

1. Score technology points: learn to utilize Twitter, Facebook and other Social Media to exponentially improve communications between your organization and its target audiences.

2. Discover that sensors, advanced imaging technologies and Unmanned Aerial Vehicles (drones) are coming to an EOC near you. Get in on it!

3. Collaborate and devise responses to disaster scenarios in “Game on: A Multi-Hazard, Multi-Discipline, Multi-Jurisdictional Exercise.”

4. It’s been 20 years since Congress passed American with Disabilities Act (ADA). Where are we at now? CESA2010 is proud to offer three sessions detailing the latest tools and systems that can vastly improve your sheltering and transportation programs for people with Access and Functional Needs (AFN)!

5. The “Full Immersion Tsunami Preparedness” session will deliver big: learn about a fascinating, quickly evolving branch of emergency management.

5-Minute Message: Social Media – Behavior Change

For many people, the hardest concept to grasp with social media is that Facebook, Twitter and other platforms aren’t simply new portals for getting the same old messages out – they are part of a fundamental shift in how people select, share, receive, understand, and interact with information. This shift also changes who and what are considered the best sources for accurate information on emergency preparedness, public safety, and disaster response.

Gone are the days where a well-written press release was the key to garnering public attention.  Changing your behaviors and mindset to succeed in this new social media environment can be a challenge – especially if you don’t know the rules. Help your social media efforts to avoid some known pitfalls by reviewing the basics of good social media behavior!

Tip: Share this video with your whole team. Make sure everyone understands the scope of the social media revolution and what it means for your organization’s preparedness and response efforts.

5-Minute Message: Communication: HOW to Get Your Message Out

Another great step on your path to becoming masterful at communicating before, during and after disasters is to flex your communication channels. Create a list of your existing options, so you know HOW to get your message out.  Some ideas — telephone, fax, e-mail, cell phone, voice mail, text message, Skype, website, blog, social media, and other online platforms. Remember to flex low-tech options including posting signage, using runners, and distributing handouts. Tip: equip your team with a sustainable no-tech option such as whistles on their keychains.
Create a list of ALL of your available options, with their log-in codes, instructions, or other needed information. Make sure your team knows how to prioritize, and can quickly choose the most appropriate method. Knowing that you can reach your key audiences should decrease anxiety and increase confidence for your team.

Another great step on your path to becoming masterful at communicating before, during and after disasters is to flex your communication channels. Create a list of your existing options, so you know HOW to get your message out.  Some ideas — telephone, fax, e-mail, cell phone, voice mail, text message, Skype, website, blog, social media, and other online platforms. Remember to flex low-tech options including posting signage, using runners, and distributing handouts. Tip: equip your team with a sustainable no-tech option such as whistles on their keychains.
Create a list of ALL of your available options, with their log-in codes, instructions, or other needed information. Make sure your team knows how to prioritize, and can quickly choose the most appropriate method. Knowing that you can reach your key audiences should decrease anxiety and increase confidence for your team.

5-Minute Message: Being Ready for Changes

The first Tuesday of November is usually Election Day in the United States.  Elections at every level can produce big changes in personnel, policies and priorities — any of which could impact your work.  These changes might be good or bad for your efforts, but either way, you will be well-served to become more resilient by building institutional relationships and not just personal ones. Keep MOUs (Memoranda of Understanding) up-to-date; cross-market joint projects, or use just plain good record-keeping to smooth out staff transitions.  Have different people participate in meetings and projects, and make introductions.  Use social media sites (such as LinkedIn, Plaxo and Twitter), blogs and other tools to keep friends old and new up to date about your organization. Build resilient relationships that can last over time and through political changes.

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